Content more and more is becoming king on the Internet ahead of the underlying Internet transport layer. And the large corporates increasingly play marbles in this sandpit. Who owns what content on the Net is becoming increasingly important.

When selling his music online, Billy Bragg saw that, in practical terms, the specific sign up terms for MySpace gave over nearly all rights that musicians and others have to their content. MySpace got a virtually unlimited licence. He sought to bring about a change to this.